WHOA! Really? No shit!

Here’s the thing. What if you believe that a lousy food is really ok to eat? Or what if you are just so compelled by a lousy food that you can’t control your own choice? What if you stand powerless over the memorizing forces it exudes over you rendering you defenseless against your will?

Open up your ears, sit up in your chair and read this relationship analogy that drives home my point.

I know a very successful competitor in the fitness industry. Never married and in her mid thirties very attractive and well educated. Over the last two years her dating resume has been a train wreck of poor decisions and grossly unqualified suitors.

Have you seen Bravo’s series “Millionaire Matchmaker”? Well this girl got the Dollar Store version; at half off.

Her history is littered with more wrong turns that a blind mouse in maze. I’ll keep it to the last two years alone. The first of the top three highlights would be the long distance alcoholic who lived four states away. No, a local alcoholic just won’t do, we need to travel four states away to find someone who has substance addiction issues.

Next was the pro athlete with six illegitimate kids from four different women and to top it off he had been arrested for felony charges. Nothing speaks to the valure of responsibility and commitment like sporting six illegitimate rug rats polished off with some probation time.

“He gave $10,000 to charity!” she quipped!

Yea, and that’s the financial equivalent of me dropping a nickel in the Salvation Army bucket with the old guy ringing the bell next to it.

Finally was the twenty one year old adolescence, 14 years younger than her and at a totally different place in life. My first response, “I hope for your sake, he is the hottest guy this side of the Mississippi”. “No” she replied, “He doesn’t even look that good.”

And boy she wasn’t lying.

Her battle cry was always “I’m looking for a man who can be a husband” but she flocked after the polar opposite; men and even a boy who were sorely lacking of the ability to be a husband, at least for her or better yet anyone.

“So what the heck does this have to do with my relationship with food!?”

Simple, just plug in a piece of unapproved food for each unapproved guy! You truly think that both will fulfill an emotional need that you possess but neither is up for the task.

This is obvious.

The more compelling questions remains- why wasn’t the female able to see the pernicious relationships ahead of time? Why weren’t thirty five years of life experience on earth enough time to provide the discernment that someone fourteen years younger would never work?

Simple, the choices were based off emotion and not prudent logic.

Same thing applies with food.

Why weren’t you able to realize that if you ate the same “diet” foods you have been eating the results aren’t going to be any different? Did you believe that if you just ate “less” of them that would solve the problem?

For one you believe that the traditional “healthy” or “diet” foods you read about in Out of Shape and Carbon Dioxide magazine are actually legitimate.

How do you explain after your thirty or even forty something years in the world you still lack the wherewithal to make competent decisions about what to shovel into your mouth?

It’s a very compelling question isn’t it? So compelling in fact that often times even when a client signs up for a customized diet program from me that they still revert back to their pernicious habits within a few weeks; unable to even complete a full month of smart, healthy, plentiful eating.

A reoccurring theme I keep seeing is clueless women asking other clueless women what they should be eating.

I also see women who think they are experts in nutrition giving unsolicited advice to others. Problem is that these women aren’t experts nor are they even competent. Most of them know little more than the basics; which are wrong anyway.

Most of the time the young broad will read an article by a famous expert and all of a sudden anoint themselves as an authority figure and claim they actually know something more than the average spinning class regular & cottage cheese eater.

Let me say this very loud and let me say this very clear. I have never ever seen a female who is following or has ever followed a healthy, effective and optimal fat loss diet program. Heck I’ve only seen a couple of men who I would deem as competent in doling out extremely effective fat loss programs but never once a female.

“You sexist jerk! How dare you say you’ve never seen a woman who has followed a highly effective fat loss diet!?”

Well, because I haven’t. It’s not like the chances are much better with a guy though; I mean your chances only go from .00% to .01%

Anyway, getting back to the reason you’re still not equipped to make competent eating choices is because of the “buzz” words the diet industry manipulates.

“Say what?”

Companies love to package foods with buzz words like “organic(s)” or “All natural” or ”Zero calories” and females of all ages eat them up!

Literally.

Females take the bait hook line and sinker every time.

Every heard the old saying “You can’t polish a turd?”

Well that’s exactly where naïve newbies all the way up to the middle aged know-it-all’s go wrong every single time. They think if a processed, refined food has “All Natural” or “Organic” on the label all of a sudden if raises the standard.

Wrong! Just because you slap the word “Organic” on the label of yogurt doesn’t make it a good food! It’s still a turd no matter what the label says.

I can just picture it now these crafty “health food” companies have thousands of confused females by the leash by simply slapping the buzz word “Organics” or “All natural” or “Zero Calories” on their can or label and your little mouth starts to pool up and drool with saliva as your beady eyes oggle these almost hypnotic hot button words!

It’s totally hilarious, you read the words “Zero Calories” or “Sugar Free” on a label and you think the previously unapproved food mysteriously turns to gold!

Hell you shouldn’t be eating cottage cheese, greek yogurt and heavy cream anyway, I don’t care what the label says.

But when the antsy young chicken sees the word “Organic” on the label a switch goes off deep in here cerebral consciousness and she is automatically rendered powerless against her will and caves in and slurps up the creamy product.

Take a look at the fridge photo below that proves two of my previous points.

1. Remember above where I said I have never seen a female who was eating a truly effective and healthy fat loss diet? Well this photo happens to be from the inside of a fridge of a female who considers herself an expert and claims to offer the “best interactive fitness and diet tools available”.

You seriously can’t make this stuff up people!

Your fridge should never look like this……if fat loss is what you’re after.

I truly have to laugh out loud when I see how delusional this young wiper snapper is. She actually thinks by paying nearly 20% extra for canned and bottled products with “Organics” on the label that it’s actually healthier!

I can just see her guzzling down loads of this lactose loaded “All natural” beverage under the false impression that it’s actually going to help her get leaner.

You can learn a lot from your romantic relationships but just because you make poor decisions with your lover doesn’t mean you should make the same mistake with your food.

Weight Loss Tips By Wet Wolf

It made all of us at MuscleWeek sit back and wonder if we were witnessing a seismic shift in the marketing strategies of the supplement companies, and made us ask the question:

Do the relatively new Men’s Fitness Model and Physique Competitions signal the end of the line for Bodybuilding?

Now before we jump on the latest bandwagon of prematurely announcing the death of bodybuilding, let’s look at a few facts:

– Most guys get into bodybuilding to improve their muscularity
– Most guys look up to Pro Bodybuilders because they get the magazine covers and attract the most attention
– Most competitive bodybuilders mention getting their Pro card as one of the reasons they continue to compete
– The perceived benefit of having a Pro card is to obtain sponsorship from an apparel, supplement, or beverage company.

And when one looks at the above facts, one quickly realizes that all of the above can be attained by competing and being successful in the Men’s Fitness Model Competition. Better yet, instead of having a grotesquely large and unhealthy body that is ogled by 90% men and 10% emotionally stunted women (figure, bikini and fitness competitors), a winning men’s fitness model competitor will have a body that 99% of women crave and 1% of men ridicule as being ‘twinks’.

Gregg Plitt is a fitness model who has been sponsored by Met-Rx for the past 3 years. THREE YEARS! That’s an eternity in bodybuilding, where guys typically jump ship every 1-2 years by virtue of their perceived value either rising or falling in the eyes of their sponsor.

If you ask the hardcore bodybuilder to drop weight to compete in Men’s Physique, he might look at you like you’ve gone mad. But that’s his Hulk-smashing ego fronting for him. A quick look at today’s trend in sponsorships reveals that even guys with average physiques like Isaac Hinds are landing contracts (Muscletech) and the guys landing the covers of previously bodybuilder-dominated magazines like Muscle & Fitness are more likely to resemble a physique competitor (i.e. an MMA fighter) than a Mr. Olympia winner.

The numbers show us that magazines like Men’s Health and Men’s Fitness routinely outsell bodybuilding publications by a 10:1 or even 20:1 margin. The main reason you don’t see Muscletech Advertorials and BSN ads (along with the smaller companies) plastered everywhere in those magazines is because their advertising rates are astronomically higher than what you’d find in a bodybuilding rag.

But what does Men’s Physique really mean to most of us?

It means:

– Significantly less drugs (out with the ridiculously high levels of androgens).
– Less food (no more 6000 calorie/day diets).
– More cardio (with less reliance on gh).
– A more attainable physique to sell most guys on how they really want to look.
– A more fit physique capable of walking two flights of stairs without requiring oxygen.
– A body that is much closer to a woman’s idea of manly perfection.
– That Hugh Jackman can walk off a movie set and become a Pro Men’s Physique Champion overnight.

As much as the hardcore bodybuilding fan base has ridiculed the introduction of the Men’s Physique category, the supplement companies that run bodybuilding have clearly thrown their support behind this new division, and if there’s one thing we all know: We’d all rather look 27,583% BETTER than be 27,584% STRONGER.

Congratulations to our good friend Isaac Hinds for the Muscletech sponsorship. Isaac is also the mind behind our sister site Hardbody.